Our team spent several years developing and perfecting the easeaccounting solution. The idea was developed after our founding Director became frustrated with his inability to access his most recent accounting data easily.

As a business owner he had a strong desire to monitor and measure his business's financials on a regular basis. This meant weekly input from his accountant and hence the need to continually back up and send files to his accountants to be worked on remotely. These files then had to be returned and uploaded. This process was cumbersome, time consuming and often resulted in lost or corrupted data.

Asking the question, 'How can my accountant and I access to the same information, without the need to copy and transfer files', led to the development of a solution that is set to revolutionises the way accountants and their business clients interact.

From the outset extensive research was done to identify ways to apply today's technology to common and frustrating problems that accountants and their clients face on a daily basis. That research highlighted 6 key areas that needed to be addressed:

• Streamline the communication and business systems between Accountants and their clients.
• Allow the business owner and their accountant the ability to access financial information remotely in a timely fashion.
  
• Create a cost effective web based business presence for accountants.
  
• Help business owners meet GST compliance in an efficient manner.
  
• Strive to reduce computer hardware costs for the accountant and their business client.
  
• Establish an effective way for accounting and business staff to work off-site.
  

Based on this feedback we developed the following functions into the easeaccounting solution:

• Business Accounting Applications Online
  
• The Business Resource Centre
  
• The Virtual Business District
  
• Remote Mail Service
  
• Business Links Centre
  
• Data Storage
  
• Practice/Partner Introduction
  

The easeaccounting solution allows accountants and their business clients to utilise today's technology without being cost prohibitive. This is reflected in our MISSION and VISION for our business.

In very simple terms we make the accountant the hero to their business clients through the clever use of technology. And no one knows how to do that better than easeaccounting.